Zur Übersicht

New Corporate INPACS Logo

19.10.16OKBerlin HQ
After twelve years since its foundation INPACS officially presents the new corporate logo and slogan to match its changing business model from hygiene wholesaler to a complex solutions provider. The image of a dynamic, professional and sustainable organisation is now visually supported by the modern design of the logo.

WHY ARE WE MAKING THIS CHANGE?

Since our foundation in 2004, the evolution of the market has been setting the path of development of our young organisation. The fulfilment of our customers’ needs always remained the main focus within our network of ambitious family-owned distribution businesses. Starting 12 years ago we grew to a globally represented network covering alone in Europe 30 countries plus Israel, Australia, North and South America.

Besides the unique geographical coverage INPACS offers consistent international service standards to its customers including a vast product portfolio and continued supply chain optimisation across all of customers’ local operations. Over the years we have evolved to become a facilitator for our customers to develop cooperation in all their regions with an unbeatable product offer and a unique and first-in-class service.

HOW DID WE APPROACH THIS?

For a developed and sophisticated organisation like INPACS, it is a challenging task to create a corporate symbol that is both recognisable and clear in its message. For this reason and as a first step we have launched our new slogan Global Supply Solution during the past ISSA/Interclean show in Amsterdam. However it is also important that our brand remains fresh, modern and dynamic. Therefore we now searched for visual means to represent our mission and vision making it apparent from the first glance. We believe to have achieved this and are truly excited to launch the new INPACS logo today….

WHAT DOES THIS MEAN?

While the new logo retained its emphasis on the dot over INPACS, the overall appearance has changed significantly. Each of the elements reveal the refined concept behind the new logo design:

Now the new INPACS logo with its fresh and modern appearance and the corresponding sub slogan both clearly indicate the common mission of our international distributor network – to provide holistic solutions for our customers that exceed their expectations and go beyond the mere logistics. Thanks to active cooperation of all our well-established member companies in their local markets we are confident to continue the growth path and further expansion of our unique set of added value services to our customers in future.